Impact of Product Diversity on Consumer Buying Behavior A Case Study

Question: Discuss about the Impact of Product Diversity on Consumer Buying Behaviorfor aCase Study of Retail Food Group Limited Answer: Introduction The purpose of this study is to identify the impact of the product diversity on consumers buying behavior in food retain industry. In this study, the selected organization is Retail Food Group Limited. Product diversity refers to the process of expanding product range for increasing business profitability (Coma et al., 2016). In case of the food industry, the organizations are providing different range of food products for influencing different cultural people. On the other hand, a vast product range influences buying behavior of the consumers by increasing consumers spending. In this study, a systematical process will be followed for getting accurate research result. Background of the Study Product diversification refers to the process of increasing product range, which increases business opportunity of an organization. This study will investigate regarding the impact of product diversity on consumers behavior. Product diversification is a globally acknowledge approach, which helps organizations to increase overall spending of consumer (Chen et al., 2016). On the other hand, consumers buying behavior refers to the consumers preferences, attitude and intentions while making the purchase decision. In recent days, different organizations have adopted product diversification strategy for maintaining sustainable business (Zhang et al., 2016). In this process, an organization can maintain sustainable profitability from one product, even if other products reach to the mature stage of product life cycle. This study will further investigate how availability of different product influences the consumers to increase their purchase unit. Background of the Organization Retail Food Group is a food retail chain of Australian market established in 1989. The company provides franchise opportunity to the Australian local businesses for increasing product availability in Australian market. In order to influence consumers buying behavior, the organization provides a vast range of product to the consumers. This strategy helps the organization to attract franchises along with consumers in Australian market. Rationale of the Study What is the Issue? Diversified product helps an organization to attract consumers towards the brand. On the other hand, it is highly important to establish the brand image of the organization for improving perceived value of the consumers (Kaushalya Fernando, 2015). However, offering a vast range of products prevents the organizations to establish high brand value, as the consumers may find difficulties to understand the offerings under the brand. Therefore, it can affect the consumers buying behavior negatively (Pandey Verma, 2015). Therefore, it is highly important to understand the way product diversity affects consumers buying behavior. Why is it an Issue? Consumers are sometimes influenced by the brand image while making the purchase decision. However, a diverse product range prevents the consumers to recall the brand name while making the purchase decision (Kwak, Jaju Zinkhan, 2015). In order to establish strong brand image of diversified product range, it is important to implement umbrella-branding strategy. In case if an organization fails to conduct efficient branding strategy, then it will be difficult for the company to influence buying behavior of coinsumers. What is the Issue Now? Now days, product diversification is a globally acknowledge strategy in which organizations are offering vast range of products in same category, which increase the product line (Morrison, 2015). In this manner, consumers spending can be increased in an effective manner. In food retail sector, it also increases consumers spending time as well as the consumers spending. However, a vast range of products prevents the organizations from establishing strong brand image. What could be the research shade light? This study will investigate the importance of product diversification and the issues faced by the Retail Food Group. It will help the company to influence the consumers buying behavior more efficiently with the help of efficient branding strategy (Kumar Kapoor, 2015). The findings of this study will helps the organization to improve the product strategy even better. Aim of the Research The aim of the research is to investigate the impact of product diversification on consumers buying behavior. Research Objectives The objectives of the research are as follows: To investigate the importance of product diversity in food retail industry To critically evaluate the impact of product diversification on consumers buying behavior To identify the issues faced by Retail Food Group while implementing product diversification for influencing consumers buying behavior To provide suitable recommendation to the Retail Food Group for reducing negative impact of product diversification Research Questions The research questions are as follows: What is the importance of product diversity in food retail industry? What is the impact if product diversity on consumers buying behavior? What are the issues faced by Retail Food Group while implementing product diversification strategy for influencing consumers buying behavior? What should be the possible procedures for improving product diversification strategy of Retail Food Group? Research Hypotheses H0: Product diversification does not have any impact on consumers buying behavior H1: Product diversification does have huge impact on consumers buying behavior Structure of the Dissertation In order to obtain accurate research result, appropriate research structure will be followed in this study. Following is the structure of the research study in which the researcher will conduct the research. Introduction In this section, the introductory part of the study will be provided. Moreover, this section of the study will consist of the research objectives, questions and hypotheses along with the rationale of the study. Literature review This section of this study will consist of a vast literature regarding product diversity and its impact on the consumers buying behavior. Moreover, different models and theories will be evaluated in this section. Research methodology This section of this study will consist of the chosen research methods. The researcher will also provide justifications for the chosen research methods. Implementing appropriate research methods will help the researcher to obtain accurate research result. Findings and Analysis In this section, the researcher will accumulate primary information regarding the research topic. Moreover, the researcher will evaluate the gathered data with efficient analytical tools such as statistical tools and focus group analysis tool. Conclusion and Recommendations In this section, the researcher will provide conclusion based on the research findings. Additionally, the researcher will provide suitable recommendations to the organization for improving product diversification strategy of Retail Food Group. Table 1: Structure of the dissertation Literature Review Introduction Consumers buying behavior refers to the attitude, perception and preference of the consumers. On the other hand, product diversification is a strategy, which allows the consumers to choose the required product as per needs and requirements. According to the previous research is consumers buying behavior, different researchers have shown that buying behavior is a factor, which is influenced by the purchasing decision process (Phan Vu, 2015). On the other hand, previous studies emphasize that it is not possible to measure consumers buying behavior accurately. Organizations just perceive the buying behavior for predicting the purchase decision of the consumers. On the other hand, a diversified product range helps the organizations to attract consumers from competitive market. Concept of Product Diversification Product diversification is a strategy of increasing range of products in which an organization provides different types of products in same category. In case of food retail industry, organizations provide different food products rather than offering same product. Now days, this approach is adopted by the organizations for maintaining business sustainability with diverse product range (Farooq et al., 2015). In this approach, if a particular product fails to attract consumers, then other products will help the organization to maintain sales figure. Concept of Consumers Buying Behavior Consumers buying behavior refers to the attitude and perception of the consumers while making purchase decision. In order to determine the required product, consumers follow a systematic process in which the first step is identification of requirements. There are different factors that influence behavior of consumers (Kim, 2015). The most important factor, which influences behavior of the consumers, is cultural background of the consumers. The psychological characteristic of consumers is another factor in which consumers take the purchase decision based on the product value. Process of Consumers Purchase Decision The changing trend of business environment influences the consumers to take the ultimate purchase decision in an elongated manner. In this process, consumers follow five steps such as need recognition, information search, and alternative evaluation, purchase decision, post-purchase behavior (Chen et al., 2016). Following is the process undertaken by the consumers for making the purchase decision. Need Recognition: In this step, consumers identify their requirement in terms of product or service. This step is one of the most important phases of decision decision-making process. If there is no need, then there will be no purchase (Zhang et al., 2016). In case of food retail industry, the consumers first identify the type of food based on their needs and requirements. Sometimes, the consumers choose the food type depending on their cultural aspects. Information search: In this step, consumers gather product information in order to obtain the quality product (Kaushalya Fernando, 2015). In other word, consumers seek for additional information in order to resolve their problem. For example, consumers can seek information regarding different kinds of product. Alternative evaluation: This phase of decision-making process helps the consumers to evaluate the identified product with other brands. This process helps the consumers to obtain quality product at low price (Pandey Verma, 2015). This step further helps the consumers to increase product value and therefore, this is the most important phase in which organizations try to influence the consumers. Purchase decision: After going through the above stages, consumers take the final purchase decision of availing a particular product (Kwak, Jaju Zinkhan, 2015). In case of food sector, consumers have the ability to switch brand frequently due to high bargain power of consumers. Post-purchase behavior: This phase of decision-making process depends on the satisfaction level of the consumers after availing a particular product (Morrison, 2015). Therefore, it can be said that post-purchase behavior tends the consumers to decide regarding whether they will continue with the same brand or not. Cultural Theory of Buying Behavior Culture of an individual refers to the faith, behavior and perspectives, which influences the buying behavior. For example, an individual can be driven by the brand image of an organization. On the other hand, an individual may select a product depending on the quality and price (Phan Vu, 2015). Moreover, social class, income level, occupation and education of an individual are the parameters, which determine buying behavior of the consumers. According to the previous researches, food retail organizations identify the cultural aspects of the consumers for identifying the purchase decision-making process (Farooq et al., 2015). If product diversification is being considered, then it can be said that consumers from different cultural aspects prefer different products and therefore, with diversified product range organizations will be able to influence a vast range of consumers buying behavior (Banerjee Banerjee, 2015). Summary The overall literature review shows that food retail organizations of Australian market have adopted product diversification in order to satisfy different cultural groups. This section of the study emphasize that product diversification is the most effective approach, which helps organizations to reduce certain risk factors caused market forces. Research Methodology Introduction This section of the study determines the research methods applied in this research. Appropriate study method will help the researcher to get accurate research outcome. This research will be based on primary research method (Melling, 2015). It will help the researcher to gather relevant information from the consumers and management of Retail Food Group Limited. Research Outline In order to conduct this research, the researcher will select appropriate research methods such as research philosophy, research approach, research purpose and research strategy. As this research is based on primary data collection process, the researcher will select positivism research philosophy, deductive research approach, and descriptive research purpose and interview and survey strategy (Flick, 2015). These research tools will help the researcher to reduce negative impact of the time and budget constraint in an effective manner. Moreover, the researcher will select 50 consumers and 4 managers of Retail Food Limited in order to conduct the data collection process. Data Collection Methods There are two types of data collection process such as primary data collection and secondary data collection In case of primary data collection process, interview and survey are the data collection tools (Mansell, 2015). On the other hand, in secondary data collection process, researchers gather relevant information from authentic journals, articles and websites. In this study, the researcher will conduct primary data collection process in which the researcher will adopt qualitative and quantitative approach (Youssef Youssef, 2016). Data Analysis In this study, the researcher will implement statistical analysis tool for analyzing the primary data. On the other hand, the researcher will implement focus group analysis for analyzing the qualitative data (Ardrey et al., 2016). The researcher will also implement case study analysis for conducting the secondary data collection process; this process will help the researcher to conduct an efficient literature review. Gantt Chart Activity 1st week 2nd to 3rd week 4th to 5th week 6th to 8th week 9th to 12th week 13th to 18th week Introduction Literature Review Research Methods Data Collection and Findings Conclusion and Recommendations Table 2: Time Table Conclusion and Future work Conclusion After conducting the literature review, it can be concluded that product diversity influenced the purchase decision-making process of the consumers in an effective manner. This research will identify the extent in which diversified product range influences consumers buying behavior. The data collection process chosen for this study is appropriate for this research topic. In order to achieve the research objective, the researcher will create qualitative and quantitative questions based on the research questions. Future Work This study can be more effective by improving the literature review. In this section, a vast range of previous research needs to be evaluated in order to gather efficient knowledge regarding the research topic. Apart from that, it is highly important to comply with the ethical constraints for gathering non-manipulative information from the respondents. Additionally, the research can be improved with efficient data analytical tools. Reference list Ardrey, J., Desmond, N., Tolhurst, R. Mortimer, K., (2016). The Cooking and Pneumonia Study (CAPS) in Malawi: A Nested Pilot of Photovoice Participatory Research Methodology.PloS one,11(6), p.e0156500 Banerjee, T., Banerjee, A. (2015).Evaluating the Purchase Process of Household Appliances Accounting for Consumers Attitudes towards Eco-Friendly and Sustainable Consumption Behavior(No. WP 2015-06-01). Indian Institute of Management Ahmedabad, Research and Publication Department Chen, H., Li, X., Zeng, S., Ma, H., Lin, H. (2016). Does state capitalism matter in firm internationalization? Pace, rhythm, location choice, and product diversity.Management Decision,54(6) Coma, M., Vilchez-Vargas, R., Roume, H., Jauregui, R., Pieper, D., Rabaey, K. (2016). Product diversity linked to substrate usage in chain elongation by mixed culture fermentation.Environmental science technology Farooq, Q., Shafique, N., Khurshid, M. M., Ahmad, N. (2015). Impact of comic factor in tv ads on buying behavior of university students.International Letters of Social and Humanistic Sciences,8(1), 12-20 Flick, U. (2015).Introducing research methodology: A beginner's guide to doing a research project. Sage Kaushalya, A. M., Fernando, P. I. N. (2015). Brand Image Impact on Consumers Buying Behavior: Special Reference to Fermented Dairy Products Kim, S. W. (2015). The impact of customer buying behavior on the optimal allocation decisions.International Journal of Production Economics,163, 71-88 Kumar, N., Kapoor, S. (2015). Does the consumers buying behavior differ for vegetarian and non-vegetarian food products? Evidences from an emerging market.British Food Journal,117(8), 1998-2016 Kwak, H., Jaju, A., Zinkhan, G. M. (2015). Astrology: Its influence on consumers buying patterns and consumers evaluations of products and services. InProceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference(pp. 94-98). Springer International Publishing Mansell, W. (2015). Classification of psychopathology and unifying theory: The ingredients of a Darwinian paradigm shift in research methodology Melling, R. (2015). Single case research methodology: applications in Special Education and Behavioral Sciences.Educational Psychology in Practice,31(1), 106-107 Morrison, M. M. (2015). Compulsive Buying Behavior: Terminology and an Appucation to New Media such as the Internet. InProceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference(pp. 344-348). Springer International Publishing Pandey, M., Verma, R. (2015). Factors Influencing the Buying Behavior of Consumers Towards Organized Retail Stores in Jalandhar, Punjab.IUP Journal of Marketing Management,14(1), 51 Phan, T. T. H., Vu, P. A. (2015). The Impact of Marketing Mix Elements on Food Buying Behavior: A Study of Supermarket Consumers in Vietnam.International Journal of Business and Management,10(10), 206 Youssef, E. M., Youssef, M. A. (2016). A critical investigation into cross-cultural research methodology: some insights and literature review.International Journal of Business Excellence,9(4), 441-462 Zhang, J., Bowling, J. J., Smithson, D., Clark, J., Jacob, M. R., Khan, S. I., ... Zaki, M. A. (2016). Diversity-oriented natural product platform identifies plant constituents targeting Plasmodium falciparum.Malaria journal,15(1), 1

Manufacturing Of 3D Printing Samples †MyAssignmenthelp.com

Question: Discuss about the Manufacturing Of 3D Printing. Answer: Introduction 3D printing refers to the process that works on the deposits of the binder material on the power bed with the inkjet printer heads that are set layer by layer. There is different encompassing of the variety of the additive manufacturing techniques that include the creation with the computer aided design package with the 3D scanner and the digital camera. This results in reduced errors which can be corrected before the printing and then allowing the verification in the design of the object as well (Campbell et al., 2011). The manual modelling process is for the arts like the sculpting and handling the process of collecting the digital data. This is based on the shape and appearance of the real object. 3D printing also called additive manufacturing This includes the proper description of the thin layers between 16 to 180 microns or more for creating the object. The 3D printing is for the construction of the object layer by layer for creating the complex shapes. Here, the major steps include the preparation just before printing where the design of the 3D file of the object is what one wants to print. It also includes the using of the CAD software with the 3D scanner (Weller et al., 2015). The second step focus on the actual printing process where there is a need to choose the material for the specific properties of the object. There are different variety of materials that are used for the same and works over the achievement of precise design result. The third process is the finishing process with specific skills and materials. It is also called as additive systems as this tends to reduce the construction of the model with the contemporary methods depending upon the size and model complexity. The additive manufacturing is faster, flexible and less expensive when there is a proper of the smaller part quantity (Rengier et al., 2010). Is 3D printing better suited for high or low volumes of production The low volume is better as it tends to save the money where it imposes the minimum order requirements for offset with the heavy production investments and then cover the costs as well. It has a lower overhead with the products that can be made without any demands for the minimum order. It is important to focus on the designing with avoiding the inundated with outdated inventory that is created by the large manufactures. It gives the companies a proper designing flexibility with rapid prototyping that is considered important with using the customer feedback. The product could be produced in the low volumes with the multiple variations that could be through realistic buying decisions. The companies tend to analyse the features that are for the production and meeting the customer demands (Lam et al., 2002). It also ensures the faster time to market and creating the high quality with unique products in the time possible. The manufacturing support works on optimising the low volume with working over allowing the products to hit the shelves days. The ability is to get the market with presenting the unique opportunities with capitalising the trends of consumer and the short live fads. The low volume also includes the option for the bridge production with low volume manufacturing that could be important between the prototyping and the full-scale production phase. Situations where 3D printing valuable It includes the ability to handle the consumerism with empowering the people to build the goods with customisation and the significant shift in manufacturing power. Some of the major focus is on: The innovation in health where there is a medical field set for the surgery details, with reduced likelihood of the error. The printed models are effective. The use of the fashion and designing takes the advantage for embracing the new trends with interior designers who work over the conventional counterparts which is one of the major benefits that is printed (Leukers et al., 2005). The important is to the inventors and DIY with the virtual ideas for the solid objects. It could be used for the low quantity of production, with rapid designing, printing and then testing the product. The personal applications are for the objects with customised doorsteps, bookends and the corner buffers. It allows the users to properly define and design the products which are important for creating the unique sculptures and the figures, where the designs can run the test prints on the different products. Research and investment firms forecast for 3D printing This includes the complete detail about how to handle the global and the regional projections with the global 3D printing which is at $23B USD by 2022, where the software and the services tend to benefit with the gearing of industry. The material industry tends to have a positive impact mainly due to the 3D printing with the largest app area set through 2022 which will be for the prototype tooling at $5B USD (Sun et al., 2013). The research is about the 3D printing market which tends to revolutionize the manufacturing for the lower volume parts. The applications are important for the customer market where the consumer market is set for the automotive and the manufacturing in the outer space. The research is about the additive manufacturing which have $22B with the setup that includes the presentation based on potential to amplify the growth and extend the usage with production. It is important to focus on the different parts that will drive the production and the operational cost savings that are set for the revolutionary production as well. The transformation of the customer experience and the services are based on improving the supply chain logistics and the sourcing that is depending upon the designing and the manufacturing (Gross et al., 2014). 3D printing makes some types of traditional manufacturing obsolete There is a possibility that the traditional manufacturing has a major impact on the system where: The waste prevention needs to be taken care for the organisations. All the waste resources generally have more than what is the final output which could lead to the greater loss. Here, the major challenge is about the final output which could lead to the changes that have been non-existent. The traditional manufacturing is where the manufacturers are compelled to over product the different variety of reasons with results to waste in the long run. The easy prototyping production focus on the endless rework and the evaluation of the strength. Here, the 3D printing also focusses on allowing the production mode with the assembling of the designs in the system. The working is mainly for the modelling that is set with the specialisation of the computer programs and then working over the time spent with the magnitude of work (Bak, 2003). The seamless production with the different procedures is set for the automation without any rigorous manual input. Here, the case is related to the advancement of the technology with the event of malfunctioning to avoid any hazards of production. The mass customisation is also important for producing the customised goods as per the individual production. It includes the 3D production and the customised designs. The ability is to bring the change that has been set to create a layer at a time. Conclusion The 3D printing works over the different designing patterns with the freedom and spur innovation. It works over the requirements with the creation of separate components that are for creating a complex and intricate geometries. The 3D manufacturing is set and gained with the ability to print the parts on demand rather than storing and maintaining them. Here, this will give rise to the manufacturing-as-a-service with the support for the multiple clients that will help in delivering the innovations over the network. Recommendations There is a need to focus on the reduced waste and then improve the usage of the resources through the recycling, or re-using the products. The efficiency is based on matching with product building. The zero waste is considered to be the best recommendation with supporting structures and handling the resource consumptions, that is based on the macroeconomic basis. (Lam et al., 2002). The development of the projections is mainly depending upon the production with the use of prototypes that could work with the manufacturing scrap rate as well. References Bak, D., 2003. Rapid prototyping or rapid production? 3D printing processes move industry towards the latter.Assembly Automation,23(4), pp.340-345. Campbell, T., Williams, C., Ivanova, O. and Garrett, B., 2011. Could 3D printing change the world.Technologies, Potential, and Implications of Additive Manufacturing, Atlantic Council, Washington, DC. Gross, B.C., Erkal, J.L., Lockwood, S.Y., Chen, C. and Spence, D.M., 2014. Evaluation of 3D printing and its potential impact on biotechnology and the chemical sciences. Lam, C.X.F., Mo, X.M., Teoh, S.H. and Hutmacher, D.W., 2002. Scaffold development using 3D printing with a starch-based polymer.Materials Science and Engineering: C,20(1), pp.49-56. Leukers, B., Glkan, H., Irsen, S.H., Milz, S., Tille, C., Schieker, M. and Seitz, H., 2005. Hydroxyapatite scaffolds for bone tissue engineering made by 3D printing.Journal of Materials Science: Materials in Medicine,16(12), pp.1121-1124. Rengier, F., Mehndiratta, A., von Tengg-Kobligk, H., Zechmann, C.M., Unterhinninghofen, R., Kauczor, H.U. and Giesel, F.L., 2010. 3D printing based on imaging data: review of medical applications.International journal of computer assisted radiology and surgery,5(4), pp.335-341. Sun, K., Wei, T.S., Ahn, B.Y., Seo, J.Y., Dillon, S.J. and Lewis, J.A., 2013. 3D printing of interdigitated Li?Ion microbattery architectures.Advanced Materials,25(33), pp.4539-4543. Weller, C., Kleer, R. and Piller, F.T., 2015. Economic implications of 3D printing: Market structure models in light of additive manufacturing revisited.International Journal of Production Economics,164, pp.43-56.

UK Welfare State Essays - Publicly Funded Health Care,

UK Welfare State Good health is an important factor to an individual's welfare. It is an essential prerequisite for the enjoyment of life. For this reason the importance of healthcare to governments is great and vast amounts of resources are allocated to healthcare, for example in the UK healthcare equates for 6% of GNP. Some argue that Healthcare is a social issue rather than economic but the allocation of scarce resources and the inelastic demand for healthcare lends it self to economic analysis. Equitable allocation of a commodity is one in which everyone receives a minimum standard and quantity. So in terms of full equality in the society everyone should consume the commodity equally. In healthcare this argument becomes complicated, should everyone receive a minimum standard of healthcare? Or should everyone get the best healthcare available? The truth is that hospital buildings, doctors and medical equipment all take up resources. The best standard of healthcare could only be given if all of the government's resources were allocated to the provision of health. This would be a foolish thing to do, as other commodities would not be produced which may be detrimental to health and other aspects of life. Healthcare is different from all other products in that the (supplier) doctor knows more about it than the (consumer) patient. Consumers can distinguish between two types of product and choose the one, which gives them greatest utility but with health care the patient is not educated enough about medicine to choose between two treatments and must therefore go with what the doctor recommends. This imbalance of knowledge gives the healthcare industry suppliers monopoly power. A healthcare supplier could lower the standard of service and not fear loss of customers. A doctor may also recommend a treatment that is costly and therefore will bring in higher profit for himself without the average person knowing any better.

Creative Writing College Essay Sample

Creative Writing College Essay SampleMany people wonder if they should attend a creative writing college or not. There are many advantages to attending such a college and perhaps the most important is that you can gain an education that will lead to employment. It is unfortunate that many people simply cannot afford an education in creative writing. However, there are creative writing college and workshops which may be able to help you gain an education in this subject.Creativity is needed in creative writing. No matter if you write creative fiction or a creative essay about something completely different, you will need to come up with a method of communication that is unique to your area of interest. If you do not know how to express your thoughts in an interesting way, it is not likely that anyone else will either.At any rate, it is an excellent method for the writer who wants to express himself. Because creative writing is required, it is not always the easiest form of writing to write. You will need to learn how to find the best ways to express yourself as well as what the best form of expression might be.The best creative writing college essay sample for beginners is often the essay, which is offered at the beginning of many courses. This is because it gives the writer a good place to start as he begins to learn the basics of creative writing. It gives a student a chance to write about an actual event and to look at a topic from all angles.However, a creative writing essay is not a traditional college essay. It is a novel in the form of a college composition and is written in such a way that it can inspire others to give it their best effort. It can be a literary masterpiece.Students also learn the importance of the artistic ability. There are many people who have had difficulty learning to write a proper essay in the past. With time, however, they have learned how to express themselves creatively. This is where most creative writing schools make their mos t important contribution.It is necessary to get a good experience to see how the process works before attempting to attend one. It is also important to write a good essay. With a fresh and creative mind, it is easy to give an assignment for an original look. Creative writing is a lot of fun to learn and if it is a successful experience, it is easy to get a degree from one of the more creative writing colleges and workshops.There are many options available when it comes to a creative writing college. Many of them are available online, which makes it much easier to choose one that suits your needs. That is, if you want to learn how to write a creative essay.

Super Massive Black Holes essays

Super Massive Black Holes essays Black Holes are one of the most enigmatic objects in the universe. Shrouded in mystery, Black Holes (a.k.a. BH) have been the focus of science fiction writers and astronomer alike. But now there is a new kid on the block that has put your everyday BH to shame. This new kid is called a Supermassive Black Hole (a.k.a. SMBH). SMBHs are a new area of wonder and fascination in the astronomy field and have caused us to rethink many of our previous thoughts on the universe and how it evolved into what it is today. Supermassive Black Holes are some of the biggest and smallest objects in the known universe. Big because SMBH and normal BH have such a incredible gravitational pull that it causes matter anywhere in its vicinity to be attracted to it and be pulled into its orbit. This orbit is called a Accretion disk. This disk is the only way to visually see where a BH or SMBH is located in the universe (though there are other ways, using radio telescopes or measuring the ripple effect in the surrounding space). The Accretion disk can be sometimes as small as a planet or as big as a thousand solar systems. They are some of the smallest objects in the universe because in actuality even though the Accretion disk and Event Horizon are considered part of the BH, they are only by-products of the real BH and that is the singularity. Supermassive Black Holes have a tremendous effect on the surrounding universe. But before we go into all of that lets get the basics down first, like what is a SMBH? A SMBH is exactly what it sounds like: a very big BH. A BH itself is measured from three AMUs (astronomical mass units. These are equal to the mass of our sun. i.e. Our sun = 1 AMU) to a few hundred thousand AMU s, while a SMBH is measured from about one million AMUs to several billion. A BH is the resulting effect after a star, at least three AMUs, goes super novae. In the case of a SMBH, the star in question would...

Yourba Art . Formal Analysis Essay Example | Topics and Well Written Essays - 750 words - 1

Yourba Art . Formal Analysis - Essay Example As a point of departure, the Olumeye statue is long reputable among the artists of the Yoruba people. Majority of the Olumeye statutes are woodcarvings that depicts a woman kneeling holding a chicken (Sculpture, and I, 7). In these statutes, the basket shaped bowl substitutes for the chicken. It is realizable that, when the Olumeye is used during a welcome ritual, the carved woman brings reputation by attending to her guests by satisfying their hunger through kola nuts. The use of kola nuts in the image is a manifestation of the food provided to the visitors during special visits. The woman’s youthful body, the posture of her offering and stylization of her hair indicates her beauty, however, something with her fertility was in a mess but now it is solved. The kneeling is an indication of a relationship with a higher force, most probably a god of fertility. The divination of the kola nut bowl is in the shape of a chicken that is offered to the gods as a sign of appreciation. The chicken symbolizes the mother’s new state (Sculpture, and I, 15). According to the Yoruba, the carrying of babies indicated the mother’s long period of sexual abstinence and repressed menstruation, which suggest spotlessness and cleanliness, a satisfying female aspect. The image indicates the culture, origin and beliefs of the Yoruba people, who believe that they originated from the city of life, which is the present Nigeria. The Yoruba believes that Nigeria is the site of the Yoruba’s creation story. The manifestation of the kola nut in the image is a depiction that, the Yoruba community are farmers (Sculpture, and I, 8). On equal measure, the art itself indicate that the Yoruba people are fine artists and traders. The female forms in the Olumeye image manifest the ideal feminine beauty of the Yoruba. For instance, the image represents a nude woman with extravagant headdress and long graceful features, which depict the beauty, enclosed in the Yoruba women.

Childrens Literature - Depiction of Fatherhood Essay

Childrens Literature - Depiction of Fatherhood - Essay Example The essay ‘Children’s Literature - Depiction of Fatherhood’ highlights the role of fatherhood in children's life based on discussing of two novels: Louisa May Alcott’s ‘Little Women’ and Robert Louis Stevenson’s ‘Treasure Island’. Both the stories have very strong story lines relevant to that age when society was made up of gender identities and set patterns of behavior that were unique to girls and boys. The father in ‘Little Women’ plays a pivotal role, even though he is either at war or when he returns home, remains in the background in the novel. In her own life, the author, Louisa May Alcott had a lot of father issues. Her own father, Bronson Alcott was an unconventional thinker and a Transcendentalist philosopher, who always disrupted the peace and harmony within his family with his conflicting ideas and crazy projects. In R.L Stevenson’s historical adventure, Jim Hawkin’s father does not hav e a major role and his character is used to move the story forward. When his father dies, Jim is in search of a father figure throughout the story of ‘Treasure Island. The author R.L Stevenson has aptly substituted the father figure with other characters in the story. Both the authors make the readers realize the importance of a good and noble father and what could happen for the lack of it. Both these novels are masterpieces and indispensable to many youth who experience the same condition even today.